Spark: the ideas behind our amazing website design service
Having spent years working with bigger businesses who have access to large marketing budgets, we wanted to create something which would be accessible to smaller businesses. We realised that cost is a major consideration for smaller businesses and start-ups, so we started by taking a look at all the elements which make a website attractive to customers.
A high quality website at a fraction of the cost
A well-designed website will encourage potential customers to to enquire about products or services. Spark is our way of offering small businesses the opportunity to have access to great website design, but without the hefty price tag that comes with complex projects. Aimed at small businesses such as start-ups and tradespeople, in essence the Spark design process is a simplified version of what we do for our larger clients.
We start with an initial discussion with a client to find out as much as we can about their business, services and what makes them tick. We’ll also take into consideration the geographic location they’re working within, whilst finding out who their competitors might be and what they’re doing.
A professional look & compelling sales messages
Next comes a logo and branding; if a Spark client doesn’t have a logo we’ll create one, or if their existing logo isn’t quite right, we’ll give it an update. Successful websites rely upon well-written, compelling content which includes ‘calls to action’. So, the next step is to find out whether a Spark client already has content or if they’d like our in-house team to create it for them.
The end result is a completely unique website that’s designed to maximise conversions, but delivered at a cost that’s considerably less than the traditional design process. Our Spark service is the result of a tried-and-tested formula: we take our client’s content and branding. Then, following a two-way discussion on the best way to represent this content and branding in a website, we’ll roll up our sleeves and go straight into designing a website based upon a formula which we know works.
The perfect format if you want to reach new customers
Spark offers the perfect format for small businesses and tradespeople who want to reach new customers, showcase their services and care about presenting a professional business-like image.Get in touch to find out how Spark could transform your business by calling 01943 968262 or email info@bluehoop.co.uk
